For this company (a local hairdressing business), we decided on two different campaigns - one revolving around a young woman's negligent treatment of her hair and the other taking place in an interrogation room. For each ad, we wrote a 15 second script and a 1 minute script and, in addition, we filmed everything in vertical and wide formats, so that the client could easily put them on social media, YouTube and her website. This produced the eight ads that you can see below: